WOS Hudson Yards
United States
New York, NY
6,500SF (603m2)
Watches of Switzerland occupies a prime 6,500 square foot boutique within the newly opened Shops at Hudson Yards. With a 110 foot 4-bay frontage to the public plaza and 160 feet of internal mall storefronts, the space offers almost 360 degrees of storefront and display window exposure.
An illuminated white onyx panelled storefront curves in from the mall, with a digital wall enticing customers into the store. A boutique for Watches of Switzerland’s brand partner, Patek Philippe is entered directly from the bronze-clad entrance foyer, while a Rolex boutique anchors the opposite side of the retail unit.
Within the central retail space, a neutral palette with soft tones allows perimeter brand installations for Breitling, Hublot, IWC Schaffhausen, Jaeger-leCoultre, Vacheron Constantin and Omega to have maximum visual impact. A central multi-branded area houses Longines, Tudor, Grand Seiko and Bremont.
With a contrasting rich palette of illuminated onyx, marble and bronze, the Watches of Switzerland cocktail bar provides a focal point to the Great Room. Here customers can enjoy complimentary refreshments, while taking in views of the towering, interactive ‘Vessel’ staircase sculpture in the adjacent Plaza, and of the Hudson River beyond.
