West Elm Broadway
New York, NY
For this flagship on the Upper West Side, the concept is a “found space” of uncovered architectural details. Maximum impact from the street entry is achieved through over-scaled shadow-box vignettes along the escalator wall. On the main floor, the open plan concept has the flexibility to display a great number of products. Large scale wall units demarcate distinct areas while strategically located raised platforms define “apartments” where complete lifestyle displays are exhibited.
VMSD Magazine, Dec 2009
RDI International Store Design Competition, Award of Merit, Specialty Store, 2009
NASFM Award, WE Highland Village, 2005