West Elm Broadway

USA
New York, NY
24,800SF (2303m²)

For this flagship on the Upper West Side, the concept is a “found space” of uncovered architectural details. Maximum impact from the street entry is achieved through over-scaled shadow-box vignettes along the escalator wall. On the main floor, the open plan concept has the flexibility to display a great number of products. Large scale wall units demarcate distinct areas while strategically located raised platforms define “apartments” where complete lifestyle displays are exhibited.