Mayors Tampa International
USA
Tampa, FL
6,300SF (585m2)
The new Mayors store at International Plaza in Tampa transforms a former retail shell into a warm, modern luxury destination. A refined palette of light oak, Calacatta-look porcelain flooring, brushed brass, and textured wall finishes sets the tone for an inviting and elevated experience.
The storefront establishes a dual brand identity: a dedicated Rolex boutique with its own travertine-framed entrance and bronze details, and a luminous glazed entry into the Mayors showroom framed by a dramatic ebonized sawtooth portal. Integrated lighting and signage give each brand presence while maintaining overall cohesion.
Inside, a central column becomes a sculptural focal point, crowned by an elliptical chandelier of brass and undulating fabric fins. Beneath it, custom vitrines organize the radial floor plan, guiding intuitive movement through nine distinct brand zones, including Rolex, Cartier, and Tudor. Each boutique is tailored to its global standards, yet unified by a shared material and lighting language.
Custom fixtures—elliptical vitrines, inset wall cases, and softly lit architectural niches—balance openness and intimacy. Lighting is layered for ambient mood, merchandise focus, and architectural emphasis. A hospitality bar clad in marble offers a welcoming pause, while a private bridal room provides an intimate setting for personalized consultations.
Environmental graphics and media are integrated with subtlety, supporting brand storytelling. The overall result is a cohesive, luxurious environment that reflects Watches of Switzerland Group’s modern retail vision—structured yet inviting, brand-driven yet architecturally unified—offering Tampa a destination for watch and jewelry exploration.
