Lululemon Men’s Store

USA
New York, NY
1,300SF (120m²)

Lululemon gets serious about men with the N&R-designed SoHo store. With a palette of stained concrete, charred oak, and oil rubbed rebar, it is a far departure from the women’s stores for which the brand is known. Materials are simple and expressive, bridging SoHo urban with West Coast modern. Large monoliths break the sales area into three selling zones organized by activity; Sweat, Post Sweat, and No Sweat. Each monolith tells a product story and allows for flexible display within a fixed zone. A communal area, located at the rear of the space and central to the fitting room zone, is the hub of the space. It sets up a dialogue between Educators and Guests. Relax, recharge, grab a drink, and check out