Lucky Brand Time Warner Center

USA
Time Warner Center, New York, NY
2,500SF (232m²)

N&R refreshed the store concept for Lucky Brand, elevating the presentation of the brand through a lighter, cleaner palette and a new central focus on denim. Darker, antiqued finishes are updated with white materials: marble counters, powder coated fixtures and a painted bead board ceiling. Accents of sea foam green and sage connect with the brand’s Californian roots. Denim and accessories, for the first time,
are grouped centrally - with fitting rooms to either side - providing a specialty focal point.