Hurley

USA
Costa Mesa, CA
3,400SF (315m²)

For this multiple brand lab store, the challenge was to provide a concept authentic to the lifestyle of skateboarding, surfing, music and art. The design is a place to be inspired by – and give inspiration to – those in the boarding/surfing culture. Found objects, construction materials, and repurposed items such as steel palette shelving, garden hose and moving blankets give a spontaneous, ad-hoc quality to the space.