Club Monaco Bloor Street Market
To enhance its lifestyle concept and to its flagship in Toronto, N&R worked together with Club Monaco to activate the forecourt to the flagship that is setback from the street in its first-ever farmers market at its Bloor Street store.
Setting farm stands and seating within greenery created by extending potted plants to the property’s boundary, the arrangement allows the innovative brand to showcase the best in local food and flowers, activating the street frontage drawing new customers to its store.
Known for its curatorial skills of bringing together local purveyors, offerings include leafy green salads assembled by chef Matty Matheson of Parts & Labour, wild bouquets from Sweet Woodruff, fresh pastries from Bake Shoppe, and coffee from Boxcar Social.
“Club Monaco was founded in Toronto almost 30 years ago and we want to continue to give back to the city that has given us so much in shaping what Club Monaco is today … The market at Bloor Street brings the best local chefs, baristas, bakers and florists to our flagship store for our customer to experience and celebrate the lifestyle of Toronto.” said John Mehas, chief executive officer at Club Monaco.