Betteridge Vail

USA
Vail, CO
3,200SF (297m²)

Located in Solaris Plaza in the heart of Vail Village, the Betteridge showroom is a refined interpretation of alpine luxury. Designed as a 3,200-square-foot retail destination, the space blends the natural warmth of timber and stone with the precision of modern craftsmanship.

The architectural vision centers around a unified material language. A custom library-style display system creates a cohesive backdrop throughout the store, allowing a range of luxury brands to coexist within a singular, curated environment. This holistic design approach ensures visual harmony while elevating each collection on display.

Slate flooring and timber-wrapped portals define movement through the space, while layered lighting and custom furnishings provide comfort and intimacy. The Rolex and Cartier areas introduce subtle material and tonal variations, offering moments of distinction within the overall composition.

Rather than feeling segmented or overly branded, the showroom unfolds as a continuous experience—one that feels tailored, welcoming, and rooted in its alpine setting. Betteridge Vail reflects a commitment to timeless design and exceptional craftsmanship, delivering a retail environment as thoughtfully considered as the pieces it houses.