Sept. 16, 2016 / Min
The New Main Floor at Bergdorf Goodman
With the opening of Bergdorf Goodman’s newly redesigned ground floor coinciding with New York Fashion Week, the store has been featured in recent articles including the New York Times, Forbes, Modern Luxury Manhattan and Fast Company.
The renovation of the New Main Floor is Bergdorf Goodman’s biggest overhaul since the 1990s. A true labor of love, it has been over two years from design inception to the completion of the fourth and final phase of construction.
“The new Main Floor represents a once-in-a-generation reinvention for Bergdorf Goodman, a juxtaposition of historic architecture with modern luxury, this renovation will enhance our ability to provide customers with a highly curated assortment of accessories and jewelry as well as a singular New York experience.”
-Joshua Schulman, President of Bergdorf Goodman and NMG International
The original suite of period rooms in the French Style was the essence of Bergdorfs, but was disjointed by inconsistencies in design. MNA, in collaboration with Bergdorfs, made unified the rooms by studying, editing and restoring the original plasterwork walls and ceilings throughout with lighter, more consistent and appropriate pastoral motifs. To connect the spaces, openings between rooms were aligned and centered on a newly opened window facing the Grand Army Plaza and Central Park.
“We envision the new Main Floor to be a timeless and lasting design, an experience which is historically sensitive, yet modern and fresh… We sought a design that could become both iconic and proprietary to our one and only store in the world”_
-Linda Fargo, Senior Vice President of Bergdorf Goodman
In keeping with the times, Schulman noted, “We think this is going to become one of the great Instagram sites in New York City”.