The store design draws inspiration from the industrial architecture of Marimekko’s textile printing factory in Helsinki, showcasing carefully selected design pieces from various decades and unique material choices. The flagship offers a curated selection of fashion, bags, accessories, and home décor, evolving with seasonal themes to keep the experience fresh and engaging.

This ever-evolving concept store brings Marimekko’s collections to life through rotating visual experiences, allowing visitors to rediscover the brand time and time again. Continuing Marimekko’s tradition of blending fashion, design, art, and architecture, the store creates a dialogue with New York’s creative culture and its inhabitants. In an increasingly digital world, this experiential physical space remains the heart of Marimekko’s brand culture, enhancing customer experience, deepening connections, and supporting omnichannel sales.